Danone launches an initiative in which it will reveal the origin of yoghurt milk.
And it is that there is a process in the elaboration of the yoghourts. Before reaching the consumer, food products go through a production process which includes obtaining the raw material, its production and distribution at the points of sale.
To make known the origin of the raw material of its products, Danone launches an innovative technological application in its web page. By entering a code that appears on the packaging, and you can travel online to one of the farms and see what the day-to-day life of the farmers is like.
Is publicize the origin of milk, whose quality and freshness are essential for the elaboration of a product as basic in our diet as yoghurt. Danone makes its products with Spanish milk, and wants to acknowledge its farmers, a key figure in the production process, who guarantee the highest quality and fresh milk, since after being milked it is transferred to one of the nearby production centers.
Do you consume Danone yoghurts?