A few months ago we echoed Borges's "The Way of Good Things" campaign, and again for Christmas, we once again echoed this very special campaign.
In every trajectory that you mark yourself, you have to build a path, and that path to be prefect must be good, hence, the path of good things.
On this occasion, it is the daughter of the famous chef Francis Paniego, Teresa, who interprets a song that puts goose bumps playing with #QuebuenoEs concept telling us how important it is to be positive in everything we do in good things.
The Way of Good Things highlights the values and strengths of Borges: link with the territory, tradition, experience and quality. The same values that Francis Paniego has learned from the kitchen of his mother, Marisa Sánchez, who has transmitted her passion for cooking and the keys to evolve while preserving tradition.
It is a way of doing and working, a way forward with shared values and respect for tradition, something that we miss many times like eating around a table with the people you love the most.
And it is that life is the story of a path, our path, your path. A simple but ancient path, a path of effort but with a reward, the path of good things. Because often the little things are the most important.
What are your good things on that path?